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Sun City Center, FL 33573      (813) 600-1795     

Practical Leadership & Performance Solutions for Modern Organizations

Training, support, and consulting designed for companies that want real results — not theory.
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Meet Fred, Your Leadership & Performance Partner

For more than 30 years, I’ve helped organizations strengthen leadership, improve performance, and build healthier workplaces. My approach is simple: give managers practical tools, support them as they learn, and partner with organizations that want meaningful, lasting improvement.

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Three Ways I Support Florida Organizations

Practical, real‑world HR and leadership support for Florida organizations.

HR Advisory Services
Practical, real‑world HR guidance for day‑to‑day issues, compliance questions, documentation, employee relations, and supervisor support.
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Leadership & Manager Support
Coaching, guidance, and problem‑solving for first‑line supervisors and managers who need help with communication, accountability, conflict, and decision‑making.
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Fractional HR & CHRO Services
Part‑time HR leadership for organizations that need structure, stability, and expert guidance without hiring a full‑time HR leader. Includes policy development, compliance oversight, employee relations strategy, and executive‑level HR support.
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Organizational Development Consulting
Long‑term support for companies that want meaningful change. Includes culture work, leadership alignment, team structure, communication systems, workflow improvements, and supervisor capability building.
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Why Organizations Choose F4 | People & Performance

Practical, real‑world tools
Clear, predictable pricing
Support for managers
Boutique, personal partnership
Decades of experience
Simple, modern delivery
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Mr. Francis is proud to have helped these organizations over the years.

Who I Work With

Companies with 20–150 employees
• Organizations improving leadership and performance
• HR teams needing practical tools
• Owners who want a trusted advisor
• Managers who need real‑world support

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What Our Clients Have Said

Testimonials

Jeff Curtis, R. Ph.
Jeff Curtis, R. Ph.
"Fred proved to be very effective in the endeavor and I would not hestitate to recommend him"
Garry Berryman
Garry Berryman
Vice President
"Great School, Great Experience
Karen Royer
Karen Royer
Treasurer/CFO
"All work was very professional and timely."
Dr. Vince Roessner
Dr. Vince Roessner
“…demonstrated the personal and professional qualities required. Mr. Francis is an asset to his profession”
Todd Whitney
Todd Whitney
President
“I appreciate your wisdom and hard work and I learned a lot about the Human Resources process from you. It was a pleasure being in your company”
Randy Dynes
Randy Dynes
"...superior people and communication skills"
Anonymous Class Attendee
Anonymous Class Attendee
"Great instructor - had lots of energy even when the class didn't."
Wayne Miles
Wayne Miles
 "... Fred's patience, thorough knowledge, and willingness to take the time to make extended explanations when necessary."
Stephen Jackson
Stephen Jackson
President
very helpful getting us set up with our start up Jackson & Jackson LLC
Steve Daniel
Steve Daniel
President
"It was all a great benefit, very well priced, very pleased"
Greg Lloyd
Greg Lloyd
President
"Your training was the best and I really appreciate all you have done for me and my team"
M. Platow
M. Platow
"Enthusiastic, knowledgeable, well prepared I would love to hear more"
Rachelle Williams
Rachelle Williams
"Everything was interesting and useful"
Stephen Brinson
Stephen Brinson
"Real good at story telling"
Aqueela Said-Arth
Aqueela Said-Arth
"He is awesome & has a great way to help people achieve their goals"
Denise McCabe
Denise McCabe
"Wealth of information"

Ready to Strengthen Leadership and Performance?

A quick, practical leadership lesson from Fred, designed to show how simple, real‑world management skills can strengthen performance, reduce conflict, and create healthier workplaces. In this short video, Fred walks through the “Ten Goals of Excellent Management” — a modern, common‑sense framework that helps supervisors communicate clearly, empower employees, solve problems early, and lead with confidence.
If you want supervisors who are steady, consistent, and effective — or if you’re a leader looking for tools you can use immediately — this mini‑lesson is a great place to start.

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Certifications and Memberships

Certified

HRCI-Professional in Human Resources

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PHR Certification
Certified

SHRM-Certified Professional

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Member Of

Society for Human Resource Management

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